AuRa
AuRa
AuRa
Overview
AuRa, an Augmented Reality (AR) app is designed to enhance digital communication. My goal was to improve how emotions are conveyed digitally. With AuRa, users can create and share personalized emotional stickers, helping bridge the gap between real feelings and virtual conversations.
My role
Product Design
UX/UI Design
Prototyping
User Research
Illustration
The tools
Figma
Adobe Suite
Miro
Notion
MetaSpark AR
Year
2023
Overview
AuRa, an Augmented Reality (AR) app is designed to enhance digital communication. My goal was to improve how emotions are conveyed digitally. With AuRa, users can create and share personalized emotional stickers, helping bridge the gap between real feelings and virtual conversations.
My role
Product Design
UX/UI Design
Prototyping
User Research
Illustration
The tools
Figma
Adobe Suite
Miro
Notion
MetaSpark AR
Year
2023
Overview
AuRa, an Augmented Reality (AR) app is designed to enhance digital communication. My goal was to improve how emotions are conveyed digitally. With AuRa, users can create and share personalized emotional stickers, helping bridge the gap between real feelings and virtual conversations.
My role
Product Design
UX/UI Design
Prototyping
User Research
Illustration
The tools
Figma
Adobe Suite
Miro
Notion
MetaSpark AR
Year
2023
Process
Foundational research
Through user interviews and persona development, I identified key challenges young adults face in digital communication: lack of authenticity and frequent misunderstandings.
These insights shaped the experience pillars and key features of AuRa.
Design and prototyping
Features of AuRa included the ability for users to create and share personalized stickers of their expressions and a personal mood journal.
These features were developed with the intention to enhance the authenticity of digital interactions and integrate seamlessly into various digital platforms.
Public interaction & feedback
AuRa's sample demo was launched at the Cornish College of the Arts' Design BFA 2023 Exhibition. The public’s interaction with the prototype was overwhelmingly positive.
Users appreciating the ability to convey genuine emotions and forge deeper connections with their personalized stickers.
Feedback from the exhibit, including notable comments like "I love this! I can see their face, they can see mine," emphasized the app's potential to transform digital communication.
Process
Foundational research
Through user interviews and persona development, I identified key challenges young adults face in digital communication: lack of authenticity and frequent misunderstandings.
These insights shaped the experience pillars and key features of AuRa.
Design and prototyping
Features of AuRa included the ability for users to create and share personalized stickers of their expressions and a personal mood journal.
These features were developed with the intention to enhance the authenticity of digital interactions and integrate seamlessly into various digital platforms.
Public interaction & feedback
AuRa's sample demo was launched at the Cornish College of the Arts' Design BFA 2023 Exhibition. The public’s interaction with the prototype was overwhelmingly positive.
Users appreciating the ability to convey genuine emotions and forge deeper connections with their personalized stickers.
Feedback from the exhibit, including notable comments like "I love this! I can see their face, they can see mine," emphasized the app's potential to transform digital communication.
Process
Foundational research
Through user interviews and persona development, I identified key challenges young adults face in digital communication: lack of authenticity and frequent misunderstandings.
These insights shaped the experience pillars and key features of AuRa.
Design and prototyping
Features of AuRa included the ability for users to create and share personalized stickers of their expressions and a personal mood journal.
These features were developed with the intention to enhance the authenticity of digital interactions and integrate seamlessly into various digital platforms.
Public interaction & feedback
AuRa's sample demo was launched at the Cornish College of the Arts' Design BFA 2023 Exhibition. The public’s interaction with the prototype was overwhelmingly positive.
Users appreciating the ability to convey genuine emotions and forge deeper connections with their personalized stickers.
Feedback from the exhibit, including notable comments like "I love this! I can see their face, they can see mine," emphasized the app's potential to transform digital communication.
Outcome
After AuRa's launch, a noticeable increase of 700+ Instagram story shares with the filters were noticed. In the following months after the launch of the demo, users shared their emotions for the day with their audience while using the personalized sticker filters. This increase in shares indicated AuRa's impact on digital communication in allowing people to express and share their emotions more effectively.
Thus, proving the limitations of traditional text-based interactions and emojis, promoting a shift towards more authentic and empathetic digital communication.
Outcome
After AuRa's launch, a noticeable increase of 700+ Instagram story shares with the filters were noticed. In the following months after the launch of the demo, users shared their emotions for the day with their audience while using the personalized sticker filters. This increase in shares indicated AuRa's impact on digital communication in allowing people to express and share their emotions more effectively.
Thus, proving the limitations of traditional text-based interactions and emojis, promoting a shift towards more authentic and empathetic digital communication.
Outcome
After AuRa's launch, a noticeable increase of 700+ Instagram story shares with the filters were noticed. In the following months after the launch of the demo, users shared their emotions for the day with their audience while using the personalized sticker filters. This increase in shares indicated AuRa's impact on digital communication in allowing people to express and share their emotions more effectively.
Thus, proving the limitations of traditional text-based interactions and emojis, promoting a shift towards more authentic and empathetic digital communication.